Customer Profile: Sally & Allen Wooddell


Allen and Sally Wooddell have a morning walking routine that includes a stop at the Waimea Coffee Company, just about a half-mile from their home. In fact, they’ve been regulars at the shop long enough to remember when it was called Waimea Coffee and Company (emphasis on the “and”).

“We’ve been here from the beginning,” Sally says. “I liked it, because that’s what I thought this place was about: the coffee and the people.”

The usual order for a couple of regulars? A chai latte for Sally (sometimes) and a café mocha for Allen (always).


“The people,” Sally says, when asked why she likes this shop. “I mean, I know that they make the best coffee around, but I don’t drink coffee. So, it’s not that, you know, it’s the people.”

Adds Allen: “We have a lot of people we know here, and the people who work here are really neat. I do drink coffee. I say they have the best café mocha in the world. … It’s a good place to come to in the morning. We come here every morning.”


Married since 1975, Allen (85 years old) and Sally (71) first met in the early 1970s when Sally was hired to work in Allen’s law office in Honolulu (though they began dating later). The couple have six children in all, ranging in age from 60 to 28, with five from previous marriages, and a daughter together, Kuliaikanu’u.

Sally was traveling in San Francisco and Allen happened to be there on business. They went out to dinner and, “I asked her to get married,” Allen recalls, simply yet fondly, “and she said, ‘Yes.’”

Allen was born in Oahu, went to Punahou School in Honolulu, before attending Dartmouth as an undergraduate and Stanford for law school. He was in the Army toward the end of the Korean War, then moved back to Oahu and also worked in Hilo for a time before moving to Waimea with Sally in 1991. Allen was a lawyer for 32 years and now manages a trust. He once belonged to numerous paddle clubs and was an instructor, though he mostly works in the yard these days.

“He’s very much like my father. They will take in a stray and put them on their feet,” Sally says of Allen. “He’s a very generous person.”


Sally was born in St. Louis, though her family moved to Oahu when she was young and she also attended Punahou (though the two didn’t know each other then because of their age difference). She eloped to the mainland with her previous husband and later moved back to Oahu. Retired now, though an active reader, Sally worked at North Hawaii Hospice for 10 years, at a shelter in Honolulu, a probation program, and as a receptionist.

“Sally really loves other people. She really wants to help people in trouble,” Allen says of his wife. “And she’s really good with grandchildren.”

The Wooddell’s have Hawaiian familial connections. Allen recalls that his great, great grandfather moved to the islands in 1824 and his grandmother was Hawaiian. Meanwhile, Sally’s grandfather was initially supposed to journey to Alaska but wound up working on an island plantation.

Life in Waimea, since the early 1990s, has been good, the couple says, though the town is much different now than when they moved here. Most importantly, they have family nearby thanks to multiple structures on their “compound” that enable children, grandchildren and extended family to stay or visit.


“It’s a great place to raise kids,” Sally says. Adding of their morning walks, to and from the Waimea Coffee Company and locales in between: “Which is one of the nice things about a small town. … A lot of people wave at us as we go by.”

“They’re super sweet,” says Eli Simon, a Waimea Coffee Company employee who counts Allen and Sally among his favorite customers. “You’ll see them walking down the road with each other. … Sometimes, I’ll be driving in to work and I’ll see them walking to the coffee shop holding hands.”

If you happen to amble around Waimea early in the morning, give a wave to Allen and Sally on their morning walk to the shop.

“We adore them,” says Alicia Greenwell, a longtime Waimea Coffee Company employee. “They’re one of those customers we know their order. We know what they like. And we know how to make them smile.”


Written By: Timothy Scott | Photos By: Kathrine Kauhane | Infographic By: Alicia Greenwell

Barista Profile: Treazure O’keefe-Howard


The first thing you might notice is her smile: bright, wide, and welcoming from behind the counter at the Waimea Coffee Company. Or her name: Treazure (with a Z). Or, perhaps more recently, the joy that she’s expecting her first child (due date: April 12). Regardless, the shop’s assistant manager manages to provide a consistent burst of happiness.


“Treazure has always had a kind heart,” says Waimea Coffee Company owner Mikey. “She’s just a special soul.”

A Big Island native, Treazure O’keefe-Howard was born in Kona as the third of three sisters and grew up on a five-acre farm in Ahualoa that featured horses, cats, rabbits, tons of trees, and lots of grassy fields. The three daughters were home-schooled under “definitely hippie parents, but in a good way,” she says with a smile.

“It was good. It was definitely different,” Treazure says. “I’m very thankful that I had that upbringing. … I loved the animals. I loved everything about it.”

Speaking at one of the coffee shop’s outside tables on a warm, sunny Waimea afternoon -- just days before she’s set to begin a three-month maternity leave -- Treazure tears up a bit, somewhat surprisingly to herself, when revealing what working at the shop has meant. 

“I’m really going to miss this place,” she says, emotional at the thought of her impending leave. “I’ve grown up so much here.”


Now 23, Treazure has worked at the Waimea Coffee Company for five years. Fondly, she shares why the shop is a special place: the community between the employees and customers, and the numerous connections she’s made and observed over the last half-decade. More recently, the expectant mother laughingly reveals she’s been receiving “so many” pregnancy and parenting tips.

“She is always looking out for everyone on the shift. She has a natural maternal instinct where she puts kindness first,” says shop co-worker Victoria Mejia, adding later: “She exudes gratitude. … She’s always saying thank you. She’s always showing appreciativeness.”


Tennille Lindsey has worked at the Waimea Coffee Company for 18 years and happily describes Treazure as someone who’s always had a strong work ethic and later developed management skills.

“Treazure is amazing. She’s very well put-together. I can count on her, you know? She takes pride in her work,” Lindsey says, adding later: “She was really young and kind of wild child. … Now she’s having a family, and I’ve definitely seen her grow since she’s been here.”

Mikey first met Treazure when, then as shop manager, he hired her five years ago. He still recalls his first impressions.

“I remember sitting down with her, she was very sweet and quiet, which is not something you expect from someone with all those tattoos and ear piercings,” Mikey says. “She looked me in the eyes and … she was very earnest.”


The personal and professional growth over the last five years that Treazure herself cites is something Mikey notes, as well.


“Within two months, she had picked up everything I had given her. She had become my partner, my sidekick,” he says. “I just kept giving her more and more work. I called her my manager. … (And) I built the position around her.” 

He adds later: “Treazure is not just the manager of the Waimea Coffee Company, but also my best friend.”

Mikey says the duo would often make trips to Kona for shop supplies, but also to buy goofy stuff like little laser guns and, generally, to enjoy each other’s friendship. 

“When I’m down, or not feeling all that, my main objective is to get Treazure to laugh. And there hasn’t been one time I’ve tried, that I haven’t been able to do it,” Mikey says. “I love making her day, because she always makes mine. She goes out of her way to make other people feel good.”


The cheerful nature Treazure brings to a shift at the coffee shop reveals itself in a very specific way: A laugh that resounds.

Says Mikey. “When Treazure laughs, it’s a real laugh.”

According to Victoria Mejia: “She’s got a laugh that you can hear from the other room. It’s an echo of candor; it’s funny and its honest.”

Says Lindsey, who works in the kitchen at the coffee shop: “It’s just enjoyable. I hear it and I think, ‘All is well.’ I love to hear her laugh, and I hear it pretty often.”

Written By: Timothy Scott | Photos By: Kathrine Kauhane